Samsung NYC Flagship Store
Crafting an experiential physical/digital retail experience
Product Experience & App Design
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Crafting an experiential physical/digital retail experience
Product Experience & App Design
Our task was to create unique interactive retail experiences focused around Samsung as a Lifestyle brand. This was done during my time at Bruce Mau Design in collaboration with Moment Factory.
Working together with Moment Factory, the BMD team and I brainstormed a ton of different directions to really focus on Samsung away from a tech company to a lifestyle brand. Several of my tasks involved brainstorming art directions, mood boarding, and visualizing them on the various screens. I cannot show these aspects.
I also focused on the viewable angles of the different screens in the store as well as scheduling of content at different times of the day/year.
After our work we collaborated with Moment Factory who crafted the final deliverables:
One of the most exciting parts of the project that I worked on was the idea of touch-screen tables that the customer would interact with and with which they would leave the experience with. I helped wireframe, prototype, animate, and have our development partners do a technical prototype of this experience. While I cannot share this part of the process, I can share what these prototypes evolved into later as the final product.
In the final version, customers get to try out the Samsung Galaxy cameras in a photo booth style, which are then browsed through and sent to their email via the table.
How do you convey VR - a very solitary experience- to a mass audience? I helped figure out the utilization of space and screen displays and content for the VR section on the upper floor of the 837 building.
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The client requested demos of interactive catalogs for their 3rd-party retail partners. I handled all of the UI/UX and prototyping for an RFP. Branding was replaced with "Bell" for confidentiality reasons at the time, with iPhones replacing some of the Samsung phone models.
Used Facebook Origami for the more advanced prototypes for fully animated and fully interactive demos on devices.
My time at BMD in addition to working on interactive displays, VR spaces, media displays, I also worked on some front-end coding for another undisclosed project.